Kodak didn't get into cryptocurrency and bitcoin mining, "Kodak" did

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Kodak's CES announcements tell an interesting tale of the power of brands, and what happens to those brands when you start licensing them to other companies. A lot of people still have positive associations with the Kodak brand and its iconic logos, but it's worth clearing something up, especially in light of all the cryptocurrency madness that Kodak unleashed at CES: not everything with the Kodak name on it has much connection to a bunch of clever people in Rochester New York. The parent ...
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